CTM. Cleanser. Toner. Moisturizer. It’s all you need. The three basic steps. Everything else is just unnecessary, right? We’re all into compacting our skin routines, finding products that multitask and cutting out the extraneous, and these can be valuable time-savers. However, the serum may be a rare exception. It’s one of those products that is worth investing a few extra minutes a day for. In fact, if you’re already using a serum, you might even say it’s worth sacrificing a few minutes of sleep for. What is it about this wonder product that makes it such a great investment? Read on to find out.
According to Zoe Weisman, director of product development at Advanced Clinicals, it has a lot to do with content. “Serums tend to be more concentrated when it comes to the active ingredient.” That means that whatever the star ingredient in your serum, be it retinol, vitamin C, hyaluronic acid or another noted skin enhancer, a serum is likely to have a more potent dose that your average moisturizer with the same active ingredient. Weisman also advises looking for a product in an opaque bottle with an airtight lid to prevent oxidation.
There’s One For Everyone
If your skin tends to be on the dry side, Weisman suggests investing in a serum with hyaluronic acid to draw moisture to the skin, which will help to plump up lines and fill in depressions. If dark spots are your concern, vitamin C will prevent damage and hyper pigmentation, while vitamin A (retinol) will increase cell turnover and decrease wrinkles.
Another of benefit of serum is their light weight and easy absorption, which lend themselves to layering. That means you can combine serums to address different problems, or add one under your moisturizer, SPF, or foundation without creating a pile up.
Eye Serums are the New Eye Cream
If you’re looking to compartmentalize your beauty routine, while still incorporating a serum, you may want to give your sticky eye cream its walking papers. “The ideal,” says Weisman, “is a milky serum. You get the light texture and high potency of serum plus the milky aspect that makes it moisturizing.”
Benefits Go Below the Neck
If you love your serum, why stop at the jawline? There are serums designed for the neck and décolletage. “If you think about it, ” says Weisman, “this is a bad time for necks since we’re always hunched over our phones.” In fact, if you’re really serum happy there are full body serums to soften stretch marks, and smoothen cellulite, and hand serums to moisturize and treat age spots.
Penetration. We’re always wondering whether it happens or not. With serums, the answer is a resounding, “Yes.” Serums’ lightweight formulas absorb better and penetrate more deeply into your skin than moisturizer, so you get better results with no residue.
Why do you love your serum? Let us know what your serum does for you!