Tag Archives: Serums

Six Reasons To Use A Serum

woman examining herself in the mirror

CTM. Cleanser. Toner. Moisturizer. It’s all you need. The three basic steps. Everything else is just unnecessary, right? We’re all into compacting our skin routines, finding products that multitask and cutting out the extraneous, and these can be valuable time-savers. However, the serum may be a rare exception. It’s one of those products that is worth investing a few extra minutes a day for. In fact, if you’re already using a serum, you might even say it’s worth sacrificing a few minutes of sleep for. What is it about this wonder product that makes it such a great investment? Read on to find out.

They’re Powerful
According to Zoe Weisman, director of product development at Advanced Clinicals, it has a lot to do with content. “Serums tend to be more concentrated when it comes to the active ingredient.” That means that whatever the star ingredient in your serum, be it retinol, vitamin C, hyaluronic acid or another noted skin enhancer, a serum is likely to have a more potent dose that your average moisturizer with the same active ingredient. Weisman also advises looking for a product in an opaque bottle with an airtight lid to prevent oxidation. Smiling woman in white at mirror

There’s One For Everyone
If your skin tends to be on the dry side, Weisman suggests investing in a serum with hyaluronic acid to draw moisture to the skin, which will help to plump up lines and fill in depressions. If dark spots are your concern, vitamin C will prevent damage and hyper pigmentation, while vitamin A (retinol) will increase cell turnover and decrease wrinkles.

Layering
Another of benefit of serum is their light weight and easy absorption, which lend themselves to layering. That means you can combine serums to address different problems, or add one under your moisturizer, SPF, or foundation without creating a pile up.

Eye Serums are the New Eye Cream
If you’re looking to compartmentalize your beauty routine, while still incorporating a serum, you may want to give your sticky eye cream its walking papers. “The ideal,” says Weisman, “is a milky serum. You get the light texture and high potency of serum plus the milky aspect that makes it moisturizing.”

Happy woman applying eye serum at mirror

Benefits Go Below the Neck
If you love your serum, why stop at the jawline? There are serums designed for the neck and décolletage. “If you think about it, ” says Weisman, “this is a bad time for necks since we’re always hunched over our phones.” In fact, if you’re really serum happy there are full body serums to soften stretch marks, and smoothen cellulite, and hand serums to moisturize and treat age spots.

Penetration
Penetration. We’re always wondering whether it happens or not. With serums, the answer is a resounding, “Yes.” Serums’ lightweight formulas absorb better and penetrate more deeply into your skin than moisturizer, so you get better results with no residue.

Why do you love your serum? Let us know what your serum does for you!

Beauty Products To Store In The Refrigerator

Did your significant other get mad because he accidentally drank your eye serum? Did your kid almost put your moisturizer on his cereal? Did your roommate use your facial mist as cooking spray? Is your nail polish occupying the ice tray in your freezer? So, maybe you’re not the domestic type, but you sure have a leg up when it comes to keeping your makeup fresh.
Beauty products that contain organic and natural ingredients may lack preservatives found in other cosmetics to keep them fresh. Keeping these products at a lower temperature can lengthen the life of vital vitamins and nutrients and keep your favorite makeup looking its best.

Beauty Products
Facial Mists

Facial mists are one example of a product whose survival rate can be increased by storage at a cool temperature. Michelle Ornstein, licensed aesthetician says, “Facial mists can help provide more soothing and calming benefits, especially if you’re spraying it on dry, inflamed skin. Plus, it feels more refreshing spraying cold mists instead of hot mists.”

Serums and Eye Cream
According to Tessa McCullough, makeup artist at G2O spa and salon, “Keeping my eye serum and line refiner for under eye super cold (freezer of fridge) make it that much more powerful at reducing puffiness and boosting circulation under the eye are to reflect a well-rested appearance. The cooling effect feels pretty amazing too.”

Nail Polish
When it comes to nail polish, refrigeration is all about protecting it from outside elements. Ami Shvartzman, director of Education for Osmosis, says its because the glass bottles that contain the nail polish make it a target for the effects of the sun. “Leaving nail polish in an area where it is subject to light and/or heat can change the texture and even the color of the product in the bottle.”

Lipstick
Lipstick

Melty lipstick is no good for your lips or the inside of your purse, and Cristina Samuels, co – founder of Mode says it can never be cold enough for your lip paint. She says that, “freezing your lipstick locks in freshness and helps prevent the beneficial and delicate natural oils and extracts from going rancid.” She adds, “Remember, heat is lipstick’s enemy,” and has advocated her clients to store extra lipsticks in the freezer and just popping one out “the night before or a couple of hours before you plan on using it to come to room temperature and your lipstick is ready!” Defrosted lipstick!

Mascara
If you’re noticing a strange odor emanating from your favorite mascara, that may because mascara has a shelf life, and, according to Shvartman, “liquid cosmetics have a shorter shelf life. Placing your mascara in a colder environment can enhance its life and keep it safe for your eyes longer.”

Serums, Masks, Toners, and Moisturizers
Because “cold temperatures shrink capillaries and stimulate drainage to reduce puffiness, toners serums, moisturizers, and gel-based masks do well in the fridge,” according to celebrity aesthetician Renee Rouleau. “Not only does this help preserve product, but the cooled down temperatures help reduce redness by constriction capillaries.”

If your fridge looks more like Sephora than Martha Stewart, tell us about it. What product do you find does its best at cooler temps? Let us know!