3.4 Years and Counting

vine vera cosmetics banner presents 3.4 Years and Counting Ah, the ladies of the French movie screen. Isabelle Huppert, Catherine Deneuve, Brigit Bardot. What is it about them that makes them so alluring? Is it their cat eyes, voluptuous figures, their bee-stung lips, or it’s it just their Frenchness? After all, the French are known for their promiscuity. Is it the air of sexual openness coming through in the every move of these women which makes them so exotic, so mysterious, so compelling? Perhaps it’s their beauty routine. According to a study by Escentual.com, the average French women look 1.35 years younger than the average British woman per decade, that 3.4 years by the age of 40. How do they do it? Here are some proposed explanations.

The Proof
The evidence is incontrovertible. A survey by online retailer Escentual.com says French women look 1.35 years younger than British women per every ten years. In a study questioning women about how old they thought some of the best known French actresses were, 41-year-old Marion Cotillard was most often assumed to be 35. Vanessa Paradis was thought to be 37; she is actually 44. All in all, 86 percent of the ladies polled felt the French women were aging more gracefully.

Early Bloomers
One of the reasons the French may be doing so well at keeping the appearance of aging at bay is their tendency to start they beauty routine at a young age. According to Emma Leslie, Beauty Editor at Escentual, “The main reason is that they start their skincare regime younger and regularly use good quality products to prevent the effects of aging.” In fact, figures show that French women invest 1.9 billion pounds in anti-aging products yearly, doubling the amount shelled out by the Brits on similar products.

Life Of Leisure
Of course, we know the French value their downtime. Could it be their 30 hour work week that contributes to their ability to stay young? Leslie thinks so. Not only does she believe that the less stressful lifestyle helps to prevent premature aging, she also notes that French women have more time to spend on their skin care. Says she, “They are taught by their mothers from their early teens to always spend the time to care for their skin and to use good quality skincare products.”

Keep Your Routine to a Minimum
When it comes to French skincare, it’s all about CTM: Cleanse, tone, and moisturize. With the exception of a good serum, you shouldn’t need much more than that. Look for a good cleanser that leaves your face feeling smooth and hydrated. If your skin is oily, opt for a toner with exfoliating properties, and if your skin is dry, find something with moisturizing properties. When it comes to moisturizer, go for something lightweight, ideally with a built in SPF.

Invest In Serum
If you’re going to spend money on any product in your skincare regimen, it should probably be the serum. That’s because Serums penetrate deep into the skin, and that’s where the best ingredients are needed. Money spent on serums with antioxidants should pay off in the long run.

Don’t Ignore Your Decolletage
While the face is usually the main focus for anti-aging, a neglected décolletage can easily betray you. The skin around your neck is thinner than your facial skin, so make sure to use your creams and serums from the neck down, as well.

Why do you think the French did so much better on the aging survey? Is it their skincare, or is it something else? Let us know!

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